B2B Marketplace · Client · B2B Access
B2B Access
The wholesale platform built for smoke shops, c-stores, and the brands they carry: a vetted brand catalog, ordering with tracking, par-level restock alerts and full invoice history — with tiered pricing, MOQs and buyer analytics on the brand side.
Stack & architecture
- Shopify sync
- Zoho CRM sync
- REST API & webhooks
- White-label buyer portals
Two-sided B2B marketplace · Retailer verification · Order management & tracking · Par-level restock alerting · Brand analytics & buyer insights · Shopify & Zoho CRM sync
2,400+
Verified retail shops on the platform
80+
Wholesale brands listed
$4.2M
Wholesale orders processed
48h
Average order fulfillment time
Challenge
Wholesale relationships between smoke shops, c-stores, and the brands they carry were run over text chains, email threads, and phone calls with no paper trail. A shop's orders were scattered across a dozen different vendor contacts, with no single source of truth, no visibility into what was ordered three months ago or what price was negotiated, and no alert when a top-selling SKU was about to run out.
Brands had the mirror-image problem: reaching new retail accounts meant trade shows and cold outreach, slow and expensive with no guarantee of a return, and once an account existed, fulfilling and tracking its orders meant the same scattered communication the retailers were stuck with.
Approach
The platform had to work for two different audiences with two different incentives at once: retailers who needed the marketplace to be free and frictionless to adopt, and brands who needed enough control (their own pricing, their own minimum order quantities, their own account relationships) to trust putting their wholesale business on a platform they didn't own. Getting that balance right, rather than the storefront mechanics themselves, was the riskiest part of the build, so it was the first thing validated.
Retailer verification was treated as a first-class flow rather than a formality, since a marketplace for a specialty category like this only works if both sides trust who they're transacting with.
Solution
The result is a two-sided wholesale marketplace connecting verified retailers with vetted brands. Shops browse a curated catalog at private wholesale pricing, place orders in seconds instead of over a phone call, and get every order, invoice, and delivery log in one place. Par-level restock alerts notify a shop before a top SKU runs out, rather than after it's already missed at the register.
On the brand side, sellers control their own pricing tiers and minimum order quantities, see sales analytics and buyer insights (which regions are ordering, which SKUs move fastest), and manage every order from a single dashboard synced with their existing inventory and CRM.
Verification and onboarding for both shops and brands typically completes in under 24 hours. Enterprise brand accounts get a white-label buyer portal, a custom subdomain, and API and webhook integrations, including native sync with Shopify and Zoho CRM.
Results
The platform now runs 2,400+ verified retail shops and 80+ wholesale brands, with $4.2M in wholesale orders processed and an average order fulfillment time of 48 hours.
Shop access remains free, funded entirely by flat brand subscriptions rather than per-order fees or commissions, so retailers have no cost barrier to adoption and brands keep their full wholesale margin.