B2B Commerce · Client · Kinein
Kinein
A wholesale storefront for distributors and manufacturers where inventory, customer-specific pricing and orders move both ways between the site and Fishbowl, Acumatica, QuickBooks, Microsoft Business Central, NetSuite or Xero — no middleware, no re-keying.
Stack & architecture
- Fishbowl
- Acumatica
- QuickBooks
- Microsoft Business Central
- NetSuite
- Xero
Native ERP & accounting sync · Multi-warehouse inventory · Sales rep portal · Customer self-service portal · Order templates & reordering · Admin dashboard & sync monitoring
1,000+
Distributors, wholesalers, and manufacturers on the platform
99.9%
Platform uptime
6
Native accounting/ERP integrations, with no middleware layer
8–16 wks
Typical implementation, base package to a fully custom build
Challenge
Distributors, wholesalers, and manufacturers running B2B storefronts often keep their commerce platform and their accounting system out of sync: orders, inventory, and customer-specific pricing re-keyed by hand between the two, or handed off to middleware that adds its own point of failure.
That disconnect is exactly what pushes people toward a system like this in the first place. It's a familiar story in the distribution world: run a manufacturing or wholesale business long enough, cycle through a few storefront rebuilds that all left the accounting system as an afterthought, and end up needing a platform built around the books rather than bolted onto them.
Approach
As with every engagement in this space, the riskiest technical assumption was proven first: that inventory, pricing, and orders could sync bidirectionally with a live accounting or ERP system, in both directions, with zero manual re-keying and zero middleware in between. That sync engine came first; the storefront, sales rep portal, and self-service features were layered on once it held.
Multi-warehouse support and customer-specific pricing were treated as first-class requirements rather than edge cases, since a distributor with two warehouses and one with twenty need the same sync guarantees, just at different scale.
Solution
The result is a wholesale storefront where inventory, customer-specific pricing, and orders move both ways between the site and the connected accounting system, Fishbowl, Acumatica, QuickBooks, Microsoft Business Central, NetSuite, or Xero, with no middleware and no re-keying. An order placed on the storefront becomes a native sales order in the accounting system automatically: line items, pricing, customer info, and ship-to address included.
A sales rep portal lets reps place orders on a customer's behalf using that customer's own pricing, payment terms, and product catalog. A customer self-service portal gives buyers order history, invoices, and reorder tools, including saved order templates and one-click reordering from past purchases.
An admin dashboard surfaces order trends, customer activity, and sync health at a glance, including task-level detail on exactly what synced and when, so a sync issue is a notification rather than a discovery made days later.
Results
The platform now runs for 1,000+ distributors, wholesalers, and manufacturers, syncing natively with six major accounting and ERP systems at 99.9% uptime, with no middleware layer to maintain or fail.
A base implementation typically goes live in about eight weeks; fully custom storefront builds run twelve to sixteen.